Sustainable Innovation Consulting for European Projects

We provide sustainable innovation consulting services to organisations and consortia developing projects aligned with European priorities. Our expertise bridges strategy, sustainability and communication to maximise the impact of EU-funded initiatives.

A Strategic Partner
for Sustainable Innovation
in Europe

As a specialised sustainability consulting firm, we support the design, positioning and implementation of sustainable innovation projects, particularly within Horizon Europe and other EU funding programmes.

We help organisations translate sustainability goals into structured innovation strategies aligned with European frameworks such as the Green Deal and the New European Bauhaus.

What Drives Our Sustainable Innovation Approach

Experts in Sustainable Built Environment & EU Innovation

Our team combines experience in architecture, sustainability, research communication and European project coordination. We act as associate partners and strategic advisors in EU-funded consortia focused on sustainable built environment and climate innovation.

Germain Adell

Dip. Architect / Msc Urban Studies

President

Germain has more than 30 years of academic, research and practice experience in the fields of Sustainable Architecture & Urban planning, R&D in Construction Technologies, and Innovation Ecosystems. For 6 years, till end of 2023, he has been Deputy General Director of the French RTO NOBATEK/INEF4., while he was still coordinating several Horizon 2020 projects, like most recently Metabuilding and Metabuilding Labs. Now he has just been appointed General Director of the Metabuilding ASBL in Brussels, the single-entry point of the Metabuilding Labs Open Innovation Test Bed. Germain has also been very active at the Construction Sector’s EU advocacy level: he is a Steering Committee member of the European Construction Technology Platform (ECTP) since 2015, while also working on its Built Environment Decarbonization Committee Executive Board. He also sits on the External Advisory Board of Construct Innovate, Ireland’s National Research Centre for Construction Technology & Innovation.

Alejandro Adell

Dip. Architect

Senior Project Manager

Alejandro is currently contributing to the Communication workload of the Metabuilding Labs Open Innovation Test Bed H2020 project. He has also been the Communication work package leader in the recently finished Metabuilding H2020 project. In both related projects he promoted an innovative communication approach in the context of innovation ecosystems, the cascade communication, involving multiple relays from different stages of the network (EU, national, regional and cluster levels). Before joining the team, Alejandro developed an extensive architectural practice as project designer and construction manager in Argentina, Chile and Spain, mainly adopting integrated project delivery methods. Later, he has specialized in strategic marketing, graphic design, packaging, and communication materials production, providing support on product development and brand marketing, keeping constant public relations tracking with mass media, generating news and media communication online & offline.

Benjamin Laclau

Senior Building Engineer / Circular Economist Expert

Project Manager

Benjamin is a senior building engineer who has dedicated 18 years of his career to the building sector’s transition toward a circular economy. As the head of the Construction Systems and Materials team and coordinator of Circular Economy activities at the French RTO Nobatek/INEF4 until 2023, Benjamin has participated in numerous national and European R&D projects, including VEEP, Rewastee, DigitalDeconstruction, INFINITE, Build’Up Speed, etc. His focus has been on C&D recycling, reuse, design for disassembly, industrial and territorial symbiosis. He led the first French national project (BAZED) on Zero Waste Design, establishing himself as an influential expert in France with many synergies in Europe. Since 2023, Benjamin divides his time between the board of his startup focused on wood off-site building construction and his role as a project manager at Be Commons, where he continues to contribute to circular economy R&D.

Yael Ventura

Art Director

Project Officer

Yael is a senior graphic designer and publicist graduate of the University of Palermo, in Buenos Aires. She has a background in branding communication and specializes in digital marketing. She was the founder of a graphic design studio where she developed integral branding and communication strategies for brands. Her role as a creative director leading work teams from different areas to solve challenges. She has always been interested in and committed to sustainability, innovation, and collaborative environments, for that reason she has specialized in working with brands with purposes for the last 10 years. Currently, she is working on the development of the Metabuilding platform and the EU Project Metabuilding Labs giving support to the communication team. As a Product Officer at Be Commons, she oversees the improvements and digital innovation to communicate and disseminate EU Research Projects.

Asier Hernández

Asier joined the team after a successful experience in the Innovation & Technology Transfer Department at the French RTO Nobatek/INEF4, where he provided support in Exploitation, Management and Communication activities in several Horizon 2020 projects (Nature4Cities, HyBuild, Geofit and Metabuilding). He notably helped the technical project managers in the definition of Key Exploitable Results and the elaboration of suitable business models. Ha also worked in finding new overseas markets for innovations in sustainable sanitation (from Innoqua Horizon 2020 project). Before reaching Europe, he was Chief Operating Officer in a family-run SME in the construction sector in Buenos Aires.

Frequently Asked Questions

What is sustainable innovation consulting?

Sustainable innovation consulting helps organisations design, structure and implement innovation projects aligned with environmental, social and economic sustainability goals. It combines strategy, ESG integration, research impact and stakeholder engagement to ensure that innovation generates measurable long-term value.

How can sustainable innovation consulting support Horizon Europe projects?

Sustainable innovation consulting strengthens Horizon Europe proposals by aligning project objectives with EU priorities such as the Green Deal, climate transition and sustainable built environment. It supports proposal structuring, impact definition, dissemination strategies and long-term exploitation planning.

Who can benefit from sustainable innovation consulting services?

Our services are designed for universities, research centres, public authorities, companies, SMEs and European consortia developing innovation projects with a sustainability focus. Any organisation seeking EU funding or impact-driven innovation can benefit from strategic support.

What is the role of ESG in innovation projects?

ESG (Environmental, Social and Governance) principles ensure that innovation projects generate responsible and measurable impact. Integrating ESG criteria improves project credibility, compliance with European frameworks and long-term sustainability outcomes.

Do you act as a partner in EU-funded consortia?

Yes. We act as strategic partners or associate partners in EU-funded projects, contributing to innovation strategy, communication, dissemination, stakeholder engagement and exploitation of results.

We are members of: